Forbes Asia

The Forbes Brand:

Forbes is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles.

Since 1917, Forbes magazine has provided the world’s affluent business leaders with strategic insight and information.

Forbes.com is the homepage for the world’s business leaders, serving an engaging mix of top stories, video and trending features.

Extending The Forbes Brand Of Journalism In Asia:

Forbes Asia serves as Asia-Pacific’s definitive voice celebrating entrepreneurial capitalism and business. Each issue identifies and profiles Asia’s noteworthy individuals – from the richest people to the most powerful businesswomen and to the most philanthropic, and the executive ranks of the most dynamic companies – from the up-and-comers to the best big corporations. Forbes Asia presents relevant local features and authoritative reporting that is especially engaging to Asia’s most influential and successful business leaders.

Launched in September 2005, Forbes Asia brings the Forbes style of journalism to the region. Written and edited specifically for Asia-based top management, entrepreneurs and those aspiring to positions of corporate leadership, every Forbes Asia gives equal weight to original Asia-specific articles and the best of Forbes from the rest of the world.

  • Forbes Asia presents relevant local features and authoritative reporting that is especially engaging to Asia’s most in uential and successful business leaders.
  • Each issue identifies and profiles Asia’s noteworthy individuals – from the richest people to the most powerful businesswomen and to the most philanthropic, and the executive ranks of the most dynamic companies – from the up-and-comers to the best big corporations.
  • Written and edited specifically for Asia, Forbes Asia gives equal weight to original Asia specific articles and the best of Forbes from the rest of the world.

Demographics

Forbes readers are afluent, powerful business leaders and influential decision makers:

Income $259,726 Any business purchase involvement 82%
Net Worth $1,854,750 IT business purchases 47%
CEOs 18% Financial services business purchases 43%
C-Suite 52% Business premises purchases 22%
Owner/Partner/Top Management* 78% Expenditure on business purchases $5,297,804
*Top Management = CEO, President/Chairman, CFO, COO, CIO/CTO, CMO, Other Chief Officer, Executive/Senior Vice President, GM, MD Personally involved in international business 63%
Scarborough Reef 6 S.R. South-Eastern Asia East Asia & Pacific -99 SH -99 Asia 0.52 0.51 sh SH Spratly Islands 6 Spratly Is. South-Eastern Asia East Asia & Pacific -99 SP 23424921 Asia 0.50 0.50 sp SP Palau 6 Palau Micronesia East Asia & Pacific PLW PW 23424927 Oceania 0.48 0.51 pw PW Uzbekistan 3 Uzb. Central Asia Europe & Central Asia UZB UZ 23424980 Asia 0.56 0.57 uz UZ East Timor 5 T.L. South-Eastern Asia East Asia & Pacific TLS TL 23424968 Asia 0.62 0.32 tl TL Siachen Glacier 5 Siachen Southern Asia South Asia -99 JK 23424928 Asia 0.47 0.58 jk JK Brunei 6 Brunei South-Eastern Asia East Asia & Pacific BRN BN 23424773 Asia 0.49 0.35 bn BN Singapore 6 Sing. South-Eastern Asia East Asia & Pacific SGP SG 23424948 Asia 0.50 0.58 sg SG Thailand 3 Thai. South-Eastern Asia East Asia & Pacific THA TH 23424960 Asia 0.45 0.29 th TH Myanmar 3 Myan. South-Eastern Asia East Asia & Pacific MMR MM 23424763 Asia 0.32 0.54 mm MM Cambodia 3 Camb. South-Eastern Asia East Asia & Pacific KHM KH 23424776 Asia 0.26 0.54 kh KH Laos 4 Laos South-Eastern Asia East Asia & Pacific LAO LA 23424872 Asia 0.49 0.30 la LA Vietnam 2 Viet. South-Eastern Asia East Asia & Pacific VNM VN 23424984 Asia 0.56 0.93 vn VN ThailandIndo China6% India 2 India Southern Asia South Asia IND IN 23424848 Asia 0.35 0.47 in IN Bangladesh 3 Bang. Southern Asia South Asia BGD BD 23424759 Asia 0.43 0.71 bd BD Pakistan 2 Pak. Southern Asia South Asia PAK PK 23424922 Asia 0.44 0.67 pk PK Sri Lanka 3 Sri L. Southern Asia South Asia LKA LK 23424778 Asia 0.57 0.81 lk LK IndiaPakistan BangladeshSri Lanka 5% Kyrgyzstan 4 Kgz. Central Asia Europe & Central Asia KGZ KG 23424864 Asia 0.36 0.49 kg KG China 2 China Eastern Asia East Asia & Pacific CHN CN 23424781 Asia 0.44 0.51 cn CN China 24% Japan 2 Japan Eastern Asia East Asia & Pacific JPN JP 23424856 Asia 0.75 0.51 jp JP Japan 5% South Korea 2 S.K. Eastern Asia East Asia & Pacific KOR KR 23424868 Asia 0.58 0.63 kr KR Korea6% Taiwan 3 Taiwan Eastern Asia East Asia & Pacific TWN TW 23424971 Asia 0.50 0.48 tw TW Taiwan 5% Malaysia 3 Malay. South-Eastern Asia East Asia & Pacific MYS MY 23424901 Asia 0.92 0.24 my MY MalasyaBrunei13% Indonesia 2 Indo. South-Eastern Asia East Asia & Pacific IDN ID 23424846 Asia 0.39 0.38 id ID Indonesia 5% Philippines 2 Phil. South-Eastern Asia East Asia & Pacific PHL PH 23424934 Asia 0.42 0.06 ph PH Phillipines 5% Australia 2 Auz. Australia and New Zealand East Asia & Pacific AUS AU -90 Oceania 0.58 0.40 au AU Solomon Islands 3 S. Is. Melanesia East Asia & Pacific SLB SB 23424766 Oceania 0.61 0.67 sb SB Papua New Guinea 2 P.N.G. Melanesia East Asia & Pacific PNG PG 23424926 Oceania 0.25 0.52 pg PG AustraliaNew ZealandPacific Islands4% New Zealand 2 N.Z. Australia and New Zealand East Asia & Pacific NZL NZ 23424916 Oceania 0.19 0.84 nz NZ singapore 25%

Every edition reaches over 480,000 readers

Star Communications reports will be also available on Forbes Asia’s online edition and and iPad / iPhone edition.